Adplus Napier has rebranded itself as Tracta, reflecting a focus on what it calls “the heartland market”.

Adplus Napier has rebranded itself as Tracta, reflecting a focus on what it calls “the heartland market”.

“Times – and clients’ needs – are changing,” says gm Olly Van Arts. “We’ve long recognised that local understanding of the heartland market is one of our great strengths – we also see it as one of the major weaknesses of the big city agencies.”

Adplus already has a strong roster of farming-industry clients, including Farmlands, John Deere, Mission Estate Winery, and Hatuma Lime – but most of its clients are mainstream (Fastway Post, Hastings District Council, Hawkes Bay Airport, HB District Health Board, HB Rugby Union, Napier City, Port of Napier, and Terralink).

Still running the show are Van Arts, md Andy Walker, and CD Chris Howden.

Address and phone details (06 835 7684) are unchanged; the website is now www.tracta.co.nz and emails go to firstname@tracta.co.nz.