It was a dark and stormy night when Aotea Square came to life as prose. The scene inspired nearly 300 story starters, weaving audience members into the narrative. Onlookers were encouraged to find their perfect start and write a story.

Agency: Sugar
Client company: Bank of New Zealand
Brand/Product: BNZ Literary Awards
Media used: Ambient, Online
Creative director: Tim Huse
Creative team: Jono Aidney, Rob McDowell
Digital team: Jasmine Wilkinson, Vikki Cheng
Account director: Sharon Moynagh
Clients: Sean Craigen, Scott Bartley, Diane Maxwell