Panasonic is rolling out the next in the series of its new Clever, made easy campaign through Publicis Mojo, Auckland. The latest execution shows another example of Panasonic’s philosophy of serving society through innovation – this time through a busy working pet owner who can keep tabs on her beloved pooch through the power of Panasonic’s flagship Viera television and Skype.

 

 

Agency: Publicis Mojo

Client company: Panasonic

Brand/product: Veira

Client contact: Marketing Manager: Chris key

Promotions & Advertising Manager: James Smith

Media used: TV, Magazine, Web, POP

Managing Partner: Dean Divehall

Managing Director: Robert Harvey 

Group Account Director: Dominic Henshall

Senior Account Manager: Jonathon Bates

Media strategist: ZenithOptimedia

Business Director: Jonathan Adams

Media Manager: Emma Whyte

TV Trader: Wade Loo

Executive Creative Director: Mike Barnwell

Senior Copywriters: Guy Denniston, Angus Wardlaw

Copywriter: Sokpart Pao

Art director: Jake Siddall

Agency producer: Rosie Grayson

Production/film co: Finch

Producer: Phil Liefting

Director: Ben West

Post production online: Robot