Warner Music director of marketing operations Eric Morse is the latest speaker announced for the Marketing Association’s Marketing Today conference (this year’s focus is The Future of Media) in Auckland on Wednesday 16 November. Morse is an award-winning digital innovator – he led content for RealNetworks and Smirnoff Ice, created data-driven product and branding strategy for Singer Sewing Co, and mapped out merchandising and branding programmes for Coca-Cola.
The MA has also booked “radical and brilliant” Joi Ito, director of the Massachusetts Institute of Technology Media Lab, for the conference.
Other speakers and panellists include MA chair Debra Hall, Samsung head of telecoms Stefan Lecchi, Fairfax Media group executive editor Paul Thompson, TVNZ’s Paul Maher, MediaWorks’ Andrew Szusterman, NZ Post’s Mark Jackson, and Telecom’s Paul Taylor. For more info, go to www.marketing2011.org.nz.