Fudge Anti Ordinary Hair Care created a cheeky ‘Reverse Bag Check’ stunt at the recent Vodafone New Zealand Music Awards. As bags were searched at entry, Fudge product was slipped in – making an usually awkward moment, surprisingly rewarding.

Agency: Fresh PR NZ
Client company: Sabre Corporation & Vodafone
Brand/product: Fudge – Anti Ordinary – Hair Care
Media used: Ambient stunt
Creative Director: Karen Maurice-O’Leary
Account Directors: Angelina Farry, Angelique Fris-Taylor
Senior Account Executive: Amelia Haysom
Talent/Production: Copper