Yellow mentors lucky dozen

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DDB & Yellow gave 12 businesses (a florist, arborist, locksmith, builder etc) a set of advertising online tools, then measured how each of them did. Their progress was posted live at enabling viewers to follow their stories, video diaries, photos and blog entries of how Yellow was helping grow their businesses.

Credits: ECD Toby Talbot, CDs Aaron Goldring & Maria Ward, copywriter Christie Cooper, art dir James Conner, deputy CDs Steve Anderson & David Reid, snr copywriter Natalie Knight, snr art dir Gavin Siakimotu, snr agency prod Paul Shannon, acc dir Keri Aves, GAD Greg Jones, acc dir Carly Pratt, agency prod Lucy Sampson, strategist David McIndoe designers Tau Matenga, David Woon, Gordon Moir, snr acc mgrs Dave Wilson, Ryan Davies & Katja Green, lead designer Jason Vertongen, business dir Patrick Hancock, digital animator Heath Lewis, developers Cameron Crosby & Taylor Rugis, Mac Anton Mason, studio mgr Marcel de Ruiter.

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