Hard to miss those Arnott’s Shapes Roadies Manchild ads on TV at the moment. Y&R’s creative approach was risky – getting adults to behave convincingly as kids can turn out bad. But a combo of accurate scripts (basically, the only sound is the snuffling of the brats, the car radio and the crunch of the Shapes Roadies snacks) and fine acting pulls it off perfectly.

There’s three executions – here they all are in one place.

Credits: ECD Josh Moore, CD Maria Ward, creatives Josh Moore, Maria Ward, Tom Paine, Clare Stapleton, agency producer Sacha Moore, production company Finch, director Alex Robers, producer Phil Liefting, account director Julie Reeves, account executive Rachel Rider.