Special Group’s Kim Fraser & Sarah Frizzell’s 91 Days of Summer campaign for Streets Ice Cream beat a large number of entries to take the combined December/January ORCA.

Judges described their intricate campaign as “Fresh, exciting, creative and Kiwi”, commending both its “dailyness” and its power to “really draw in the listeners”.

With so many high-quality entries this round, the judges’ scoring also resulted in three Merits – for Ogilvy, Colenso BBDO and Clemenger BBDO.

Fraser, Frizzell and all the Merit winners now go straight through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions 2012, a $1000 cheque and a radio campaign to the value of $50k for their clients.

You can hear all the winning ads at www.trb.co.nz.

The judges were Anne Boothroyd (Saatchi & Saatchi), Kate Humphries (Media Design School) and Phil Yule (VoiceBox)

February ORCAs close on Wednesday 15 February. Enter online at www.trb.co.nz.