Hallenstein Brothers has been helping to dress lads in NZ for years and, as a result, knows a thing or two about the NZ male. In saying that, it doesn’t take an expert to know that being romantic is not exactly one of their strong points.

So this Valentine’s Day Hallenstein’s & Publicis Mojo created a window display at the busy Hallenstein’s Queen St store made up of 1000 real red roses, a rather tempting prospect, and then told passersby they wouldn’t mind if a few went missing …

Credits: CD Lachlan McPherson, creatives Hadleigh Sinclair & Jack Delmonte, acc dir Jonathon Bates, acc exec Ollie Wall, prod Andi Dearsley, head of production Conan Gorbey.