Saatchi devised a perfectly macho Tui Valentine gift – a bunch of Tui DIY roses. Just tear out the Herald ad and roll it up. Meaning you can keep your dosh for a dozen of another kind. And you’ll be out of Intensive Care in no time.

Credits: ECD Antonio Navas, creatives JP Twaalfhoven, Brad Collett, Slade Gill & Adam Thompson, prod Loren Bradley, dir Ian Bennett, GAD Mark Cochrane, acc dir Natalie Downes, sound design & music Liquid Studios. The video was shot in-house.