Cousins exits Spark for Naked

Spark Group CEO Louise Bond has today announced the resignation of Strategic Planning Director Guy Cousins, who after three years with Spark PHD is moving to local agency Naked Communications.

“We have been talking for some time about the next phase in Guy’s career and the role he is moving to holds great appeal to him,” says Bond.

The resignation opens Spark's doors for a senior strategist to join its thriving team. "Spark PHD is a dynamic agency, constantly challenging the status quo. We are naturally excited about the prospect of fresh thinking that will come hand-in-hand with the placement of strong new talent into the Strategic Planning Director position. This is a key role for the agency and we are progressing discussions with international and local candidates.

"Guy has made a significant contribution to our business and we wish him every success for the future,"  Bond said.

Cousins’ last day at Spark PHD will be 9 March 2012.


And here’s the Naked release:

Campaign Asia-Pacific, recently named Cousins Australasian Media Planner of the Year.  His appointment as Managing Partner sees Naked bolster its presence in New Zealand following the successful model from overseas.

Matt O’Sullivan, Director of Naked NZ, says “Luring Guy across to Naked has been an ambition of ours for some time, so we’re stoked to make it a reality.  He’s one of the best in the business.  This sets us up for a strong 2012, working with foundation clients like Coca-cola and Fonterra, as well as a couple of new ones”.

Guy Cousins says: “I am a long standing fan of Naked – an agency that is shaking up the market in NZ. The senior team has a very clear vision of where the agency is going and I have a huge amount of respect for what they have achieved in such a short period of time.  So this is an opportunity that I absolutely want to be a part of”.

Phil Hayden, CEO of Naked Asia Pacific: "Guy’s appointment signals a change in pace for Naked as we ramp up growth across Asia Pacific. We want to build a collection of the top talent in the business and we’re really happy people are keen to join us”.

Naked has a network of offices around the world including Auckland, Sydney, Melbourne, Singapore, Tokyo and Mumbai.


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