InMobi, billed as the world’s largest independent mobile ad network, has launched in NZ. “The NZ mobile advertising market is poised to boom with ad impressions on smartphones increasing 285% in the past year,” says the company’s new head of sales, Mark Copplestone (see next story).

“The move into NZ is off the back of a major capital investment of US$200m from the largest telecommunications and media conglomerate in the Asia Pacific region, Softbank.”

Contact Copplestone at mark.copplestone@inmobi.com.