InMobi launches in NZ

InMobi, billed as the world’s largest independent mobile ad network, has launched in NZ. “The NZ mobile advertising market is poised to boom with ad impressions on smartphones increasing 285% in the past year,” says the company’s new head of sales, Mark Copplestone (see next story).

“The move into NZ is off the back of a major capital investment of US$200m from the largest telecommunications and media conglomerate in the Asia Pacific region, Softbank.”

Contact Copplestone at mark.copplestone@inmobi.com.

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