
Media Release
22 February 2012
Ogilvy has opted not to pitch for the BNZ media account despite losing ANZ Bank media as a result of a global realignment.
Kiwibank is a highly valued Ogilvy client. The decision was made to show our support for a New Zealand owned bank, says Ogilvy Media’s Susan Browne.
Obviously the BNZ media account would have been a lucrative piece of business for us but Kiwibank deserves our complete backing, over and above our own commercial concerns.














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So how did that same logic not apply to ANZ?