Ogilvy opts out of BNZ

Media Release
22 February 2012

Ogilvy has opted not to pitch for the BNZ media account despite losing ANZ Bank media as a result of a global realignment.

Kiwibank is a highly valued Ogilvy client. The decision was made to show our support for a New Zealand owned bank, says Ogilvy Media’s Susan Browne.

Obviously the BNZ media account would have been a lucrative piece of business for us but Kiwibank deserves our complete backing, over and above our own commercial concerns.

 

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One Response to “Ogilvy opts out of BNZ”

  1. I know what you're thinking says:

    So how did that same logic not apply to ANZ?

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