NZ artists create 12 labels for Beck’s

Creative collaborations between musicians and artists have resulted in some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or Velvet Underground & Andy Warhol’s famous collaboration (you know, the banana one).

In New Zealand, Beck’s has launched a series of limited edition labels for all of their bottles.

Local artists joined with local musicians to design the labels which will only be available for purchase until the end of April. The artists Rainbowmonkey, Andrew McLeod and Gavin Hurley were inspired by musicians Cut Off Your Hands, Ghost Wave and Parallel Dance Ensemble to each design a series of labels inspired by a song from each band.

Media Design School design diploma student Sarah Findlay – announced as the winner of the Beck’s emerging artist competition on January 27 – also designed a label which is featured in the campaign (read that story here http://www.admedia.co.nz/?s=findlay&x=0&y=0).

The labels are not only on Beck’s bottles though. They have been printed and are hanging in selected bars around New Zealand and when you purchase Beck’s at one of the bars listed, you could go into the draw to win that limited edition print.

Image & words courtesy of ‘J9’ at the pr shop (www.theprshop.co.nz ).

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