AUCKLAND, 29 Feb 2012: BNZ – Sugar’s biggest client – has today put its creative account up for review. The bank has yet to make an announcement, but Fastline did receive this statement from Sugar ceo Jeremy Johnston.
“We've declined to participate - because the team that we started with is now entirely different – and we've think that we've made a significant contribution, but it's time to move on,” he said.
“In terms of reflecting back on that contribution we think we've helped re-claim a powerful place for the bank in the hearts and minds of New Zealanders – with a solid footing for huge success in the future.
“I've said to our people that this is no reflection on any of them.
“The BNZ team have been great to deal with, but we have to be realistic; their marketing department has been through huge change – with five marketing managers in just over two years.
“It is therefore probably testament to our commitment and passion that a review hasn't been called long before now.
“So in closing – we're pretty proud of the work we've done and we think we pass a stronger more vibrant brand on to the next agency.
“For Sugar its time to refocus.
“Yes, we'll have to rebalance our agency – but as a business we are in good health; with an election win just under our belts, superb results coming through for TAB, the Igloo launch just around the corner, and an exciting new brand launch on a special project – we've also been really strong with new business lately.
“Priorities will be a drink tonight – and a fresh start tomorrow.
“If there are any clients out there that require a smart, results focussed (and nice) full service agency please email me (after about 11.30!) tomorrow morning.”