Website firm launches ad-builder

Ad network PostClick has launched its much-anticipated online ad-building video product PLAY.

PostClick NZ national sales manager Ben Osborne ( describes the product: “PLAY is a multi-unit video solution that delivers creative, campaign management and analytics solutions to advertisers.

“PLAY attempts to simplify an increasingly fragmented online video industry by coupling leading technology with common sense,” he says.

PLAY builds ads across all major video units, from expandable to pre-roll, and uses patent pending analytics technology to ensure advertiser goals are met. This flexible model enables PLAY to add new video units as the industry evolves. “Every unit performs differently and we want to be able to ensure we can perform no matter what the goal,” said Osborne.

“Because we are not tied to any particular video model we are committed to research that advances the industry and offer an unbiased perspective on what works for advertisers,” says PostClick strategy director John Stones.

About PostClick: Website representation firm, PostClick, is now a division of Komli Media, Asia Pacific’s leading digital media network platform. Komli Media provides marketers with innovative solutions across performance marketing, social media, video advertising, audience targeting, rich media, online audience measurement and brand impact measurement. Strategically positioned to offer media agencies and advertisers innovative, fully-optimized business solutions, PostClick services specializes in  mid-tail sectors across business, finance, news, lifestyle, and multi-cultural internet spaces. PostClick sites reach over 6 million monthly unique visitors and deliver over 100 million AU page impressions each month. PostClick is renowned as an industry leader offering site-specific, channel, run-of-network and bespoke offerings across more than 300 Australian and International websites.  PostClick is a founding member of the new online advertising industry body IASH Australia, and has offices in Sydney, Melbourne and Auckland.


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