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Cars are getting safer – but the human body is unchanged. This distressing tvc shows graphically that in a crash, your organs keep travelling forward at the same speed.

Credits: Agency Clemenger BBDO Wellington, ECD Philip Andrew, CD Brigid Alkema, art director Michael de Tullio, copywriters Dan Moth, Alex Metson & Emily Beautrais, sound design Nylon Studios, post production fin, post production producer Karen Bryson.

 

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