Outlook: fine

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What if paint samples gave you a peek into the future? Clemenger and Dulux take viewers on a quick little journey to see how their house would look in any weather, in any color and in any storm.

In this spot, director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real.

Embarking on what seems like a stop-motion house painting adventure, Bridge creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.

“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” she said. “We wanted it to look like the couple had actually painted and stop-framed the animation on their house themselves.”

Agency: Clemenger BBDO, Wellington

Client: Dulux

Title: ‘Weather’

Executive Creative Director: Philip Andrew

Art Director: Brigid Alkema

Copywriter: Mitch Alison

Producer: Martin Gray

Production Company: The Sweet Shop

Director: Melanie Bridge

Producer: Cindy Kavanagh

DOP: Ian McCarroll

VFX Supervisor: Glen Atkin

Post Production: Digipost

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