APN Outdoor and its agency Rascals have created a powerful billboard image to promote the CAANZ Media Awards APNO/Friends in High Places after-party at The Studio, 340 K Rd, starting around 10.30pm (straight after the awards on Thursday 24 May).

The creative features a nice-looking cleancut guy with a neatly trimmed beard (who looks remarkably like the Great Redeemer), engaged in a left-handed arm wrestle with a nasty-looking chap with bad skin (Lucifer, presumably).

The work will feature on three skins that went up this week in the CBD (Anzac Ave, Mt Eden Rd, and New North Rd).

Credits: Creatives Leighton Howl & Gilda Kirkpatrick.