Media Release
16 May 2005

STW-owned Bullseye has scooped the digital account for New Zealand-based Tui Products, a 100-year-old gardening and pet product company.

Tui were looking for a stand-out digital partner who really understood their business and needs and could deliver a series of digital projects.

The initial project is to redevelop Tui’s web presence. Beyond this Tui has a roadmap of digital projects planned to bring the brand to life online.

Claire Stewart, Bullseye’s Business Director of New Zealand says: “Tui is a great New Zealand brand, one of 12 companies in the country who have been operated for 100 years, and this is an important win for Bullseye because it says that our move to open an Auckland office this year was the right one. 

“Until this year we’ve worked remotely with businesses with offices in New Zealand – but this win with Tui demonstrates the significant hands-on benefit that Bullseye now offers to local, established New Zealand businesses who are looking for a digital partnership which brings them true transformation.

“Our demonstrated experience with big name brands and similar sectors was part of what helped us truly connect to Tui and get behind their business needs.” 

This year is proving to be a year of expansion for Bullseye, having joined STW Group and opened an office in Auckland, both in early 2012.

Tui Garden www.tuigarden.co.nz

Tui Bird Seed www.tuibirdseed.co.nz

About Bullseye (New Zealand)

Bullseye is an international digital services agency which was founded in 1999 in Australia before expanding into Asia and New Zealand in 2012. Bullseye works with a diverse portfolio of clients including Blackmores, Australian Pacific Touring, Lend Lease, Westpac and Bupa and a raft of Government agencies and departments. The agency employs over 120 digital enthusiasts, and has offices in Auckland, Sydney, Melbourne, Brisbane and Denpasar.