15 May 2012
Y&R NZ has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets.
ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.
“This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want”, said Jon Ramage, CEO Y&R NZ. “We’re excited to be part of this new era in entertainment”, he added.
“We’re looking forward to working with Y&R NZ on our campaign. They’ve shown us some great creative ways to build our brand and drive subscriptions in both markets”, said Chris Taylor, CEO Quickflix. There are lots of opportunities ahead and we’re delighted to be working with Y&R to realise them. New Zealand delivers well above its weight creatively, the new team at Y&R will certainly prove this.” he added.
Quickflix www.quickflix.com.au is Australia’s leading online movie rental company offering subscription to the largest range of movies and TV shows delivered as DVD or Blu-ray by mail or streamed instantly on-demand from a continuously growing library of hundreds of movies & TV series direct to PC’s, Apple Macs and a growing range of connected TV’s and devices. In New Zealand Quickflix is the first and only movie and TV streaming subscription service available at www.quickflix.co.nz.
Streaming Ahead: In the USA, Netflix accounts for nearly 20% of internet traffic. In the UK, BBC iPlayer has similar numbers and in France, consumers have a choice of over 50 on-demand and streaming sport, television and movie services delivered over the internet. Consumers are choosing to access entertainment this way on all sorts of devices; mobiles, laptops, smart TVs and tablets, without the need for a set top box.
Quickflix (ASX:QFX) recently announced that Time Warner‐owned HBO has taken a 15.7% stake in the company.