Whilst I loved Wellington in a Pint for its world first of brewing a beer in an Adshel and the ACC’s Falls Around the Home campaign for looking so damned different in its category, my pick this time really has to go to The Springfield Shopper for the perfect verve it achieves between medium and message.

Firstly, there’s the irony of The Simpsons getting to skite about its longevity in the very medium that first carried all those dire warnings of the-insidious-effect-this-show-will-have-on-the-fabric-of-our-society.

Secondly, because by eagerly reporting ‘news’ of the show’s various controversies over the years (Bart t-shirts banned in schools! Presidential Pronouncement! Potential Lawsuits! Springfield legalizes same sex marriages!), newspapers stoked the fires of the show’s popularity over the years; so hey, they deserve to join the celebration party.

And of course, The Springfield Shopper itself has been used over and over again in The Simpsons not only to satirize journalism but also as a vehicle for some of the show’s more subtle jokes (Old Man Yells at Cloud! Spinning Newspaper Injures Printer!).

And lastly, well … let’s not forget that as the longest running show on American TV, The Simpsons 500th episode is indeed news.

MDS AdShool CD Kate Humphries judged the work this month.

Agency: Clemenger BBDO   
Brand/product: Clemenger’s Wellington in a Pint
Media used: Outdoor    
Creative team: Philip Andrew, Cristin Waite    
Writer: Dan Moth
Art director: Michael de Tullio