5 June 2012
The NAB’s Newspaper Ad of the Year competition has run successfully for five years with some fantastic winning ads over that time. The biggest prize in the industry of $10,000 has been awarded to some highly creative ads, including DDB’s Sky Television Arts Channel and M&C Saatchi’s Earthquake Commission “Fault”. This award has encouraged a new generation of creatives to think differently about newspaper advertising.
But the media landscape has changed dramatically in that time and now newspaper newsrooms lead the way for journalism that spans multi-media channels, with digital an important part of the mix. Creative placement of newspaper advertising is also now a major part of the creative challenge.
To reflect the changes, the Newspaper Ad of the Year awards are about to expand with several new categories and a new awards night format. The 2012 Newspapers Work Advertising Awards will still feature the $10,000 Newspaper Ad of the Year as the big prize of the night but there are five new categories.
BEST MEDIA THINKING Any idea that has clever media thinking at its core. Each entry must be supported with a short summary that needs to cover your thinking and approach (max 150 words)
BEST CRAFT – ART The best use of typography, illustration, image or overall art direction craft in Newspaper advertising.
BEST CRAFT – COPY Recognises the best use of copywriting in Newspaper advertising.
BEST DIGITAL Recognises the best use of Newspaper's digital assets
BEST TOPICAL Newspaper is an immediate medium. This category recognises the best use of that unique property
Entries are open now and all you have to do is submit your winning ad to firstname.lastname@example.org.
Entries close Friday 13th July and the winners will be announced at the Newspapers Work Ad of the Year Awards at the Aotea Centre on September 4th.
For further information contact:
Business & Marketing Manager
09 304 1410 or 021 822173