To pique interest in Sky TV’s upcoming multi-channel coverage of the London Olympics, DDB created 4 x 30sec spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level.

Credits: Sky dir of mktng Mike Watson, mktng mgr Aaron Stone, DDB Group ECD Andy Fackrell, CD Chris Schofield, art dir Tim Yates, copywriter Ashwin Gopal, group business director Nikki McKelvie, acc dir Danielle Richards, acc mgr Victoria Meo, snr planner David McIndoe, exec prod Judy Thompson, TV prod Kim Baldwinson, prod co Exit Films, exec prod Declan Cahill, dir Greg Wood, DOP James Cowley, post Perceptual Engineering, ed Phillipe Lods, sound Jon Cooper/Franklin Rd, v/o Brian Cox.