The TV market is awash with kiddie vampire series – so DraftFCB went to some lengths to talk up the adult nature of Prime’s True Blood. The campaign is running in print and OOH.

Credits: Transtasman ECD James Mok, CD Regan Grafton, art dirs Matt Williams & Freddie Coltart, photographer Meek, retoucher Adrian Fitzgerald, account service Toby Sellers, Sally Willis, Jess Sheffield; media Karren Tippet & Nicole Earnshaw; Prime contact Kate Whittle.