Powerade is leveraging its partnership with the London Olympics with the Powerade Challenge 2012 where budding sportspeople can time themselves over a marked running course in Auckland (9km) or Wellington (8km).
Runners wear a digital wristband which they swipe at kiosks en route to record their times. These are posted online to be compared against top Kiwi athletes – including Hamish Carter, Nathan Twaddle, Ali Shanks, and Moss Burmeister. An online leaderboard shows participants’ rankings.
Interested? Visit www.powerade.co.nz/challenge for the maps and the details.
Credits: Ogilvy – CD Dave Nash, head of planning Rupert Price, GAD Simon Wedde, snr acc dir Kelly Coburn. Naked – director Matt O’Sullivan, snr comms planner Augusta Grayson, comms planner TeRoi Dodson. Satellite Media – md Nick Lowe, acc mgr Sarah Brown, Ikon Media – mng partner Tom Davidson, comms mgr Sarah Jones. Mango – md Claudia MacDonald, snr acc dir Dorita Hollins. Coca-Cola Oceania – marketing mgr Delina Shields, brand mgr Tracey Evans, project mgr Penelope McKenzie.