For PEDIGREE’s latest Adoption Drive work, 3D technology was adapted so two different films could play on the same screen simultaneously. Before the movie, cinemagoers chose their glasses. They could get a free red pair, or pay a small donation for a yellow pair. That choice decided the fate of the dog on screen.

Agency: Colenso BBDO / FINCH

Client company: Mars

Brand/product: PEDIGREE Adoption Drive

Client contact: Oliver Downs (Marketing Manager, Petcare, Mars NZ), oliver.downs@effem.com

Media used: Cinema   

Creative Chairman: Nick Worthington  

Creative Director/Writer: Levi Slavin    

Art director: Jae Morrison

Agency producer: Jen Storey

Production/film co: FINCH

Executive Producer: Rob Galluzzo

Producer: Phil Liefting 

Director: Nic Finlayson   

Editor: David Coulson     

Music: Lullable (Donnelly) courtesy of Mushroom Records, performed by SJD, courtesy of Round Trip Mars

Creative Technology: Emad Tahtouh

Sound Design: Franklin Rd

Group Account Director: Scott Coldham 

Senior Account Manager: Dave Munn