Media Release
26 June 2012

In April 2012 the TVNZ/NZ Marketing Awards called for Everything Marketing, and you answered with record number of entries and new entrants being received for the 2012 TVNZ/NZ Marketing Awards.

“The partnership between NZ Marketing magazine and the Marketing Association (MA), to reposition and re-launch the TVNZ/NZ Marketing Awards over the past three years, has been hugely successful – it has increased the perceived credibility, value and relevance of this awards program “says Natalie Innes, Goodman Fielder.

The dedication and passion from this partnership has enabled the awards to celebrate its 21st year with great success.  With eight new categories it enabled the wider businesses to enter their work within the context of their industry and this was showing through the 49% increase in the number of entries and the 32% increase in the number of unique entrants we received this year.

Not only did we have new categories for businesses to enter this year will also had a whole new judging process with the largest number of judges being involved.  Natalie Innes, who has been a TVNZ NZ Marketing award judge for the last 7 years said “The whole entry and judging process is more robust and the entry criteria and categories more relevant.  Finalists, and in fact all entrants, can be confident in the fact that their entries are being judged on marketing strategy, process and discipline, not just campaigns, and by a broad range of trusted and respected marketing and business leaders.”

This year’s list of finalists sees frequent contenders joined by new finalists with a total of 45 entries all in the running to be recognised and take the top spot in the highly coveted supreme category.

The full list of finalists can be found below or visit www.everythingmarketing.co.nz.

With the finalists decided, the awards night beckons to celebrate the coming together of brands, ideas, skills and people.  Winners will be revealed at the awards evening on Thursday 30 August at the The Langham, Auckland.

Ticket bookings can be made online at http://www.everythingmarketing.co.nz/

INDUSTRY AWARD FINALISTS

2degrees – The Mission Continues      

ANZ New Zealand – RWC2011 Activity            

Arthritis New Zealand – Arthritis, It Could Surprise You

Bank of New Zealand – Kick off! The Plunket Appeal Jersey Swap BNZ’s 2012 Plunket Appeal Activation   

Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative           

Boundary Road Brewery                     

Christchurch City Council – Share An Idea     

ecostore – Brand Transformation         

Fairfax Media             

Farmers Trading Company  - Farmers Club     

Fast Fresh & Tasty Ventures – Fast Fresh & Tasty        

Fisher & Paykel Healthcare – Optiflow

Fonterra Brands (New Zealand)  - Symbio Probalance Yoghurt Launch - Two x Finalists

Fonterra Brands (New Zealand) – Anchor Strong         

Frucor Beverages – Mountain Dew Ambassador Programme    

Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign – Two x Finalists

Frucor Beverages – h2go Cash Caps   

Frucor Beverages – Discovering our Blue side – The Launch of V Blue – Two x Finalists

GE Money – Gem Visa Launch

Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range    

Hewlett-Packard New Zealand – HP Winter Garden – Two x Finalists

Kellogg (Aust) Pty  - Nutri-Grain Ironman Sponsorship            

Kiwibank – Offset Mortgage – Two x Finalists

Kiwibank – Green Ops – Two x Finalists

MediaWorks TV – Feels Like Four       

Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon    

New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!          

New Zealand Transport Agency – Give way    

Panasoinic New Zealand – Panasonic Lumix  

Paper Plus Group – Paper Plus Brand Relaunch 2011

Pfizer New Zealand – Pfizer Avigra Launch     

Pfizer New Zealand – Building informed Quitting with Champix – Two x Finalists

Pfizer New Zealand – Viagra = Avigra -Two x Finalists

Positively Wellington Tourism  - The Wondrous Wellington Advent Calendar

Powershop- Two x Finalists

RedWitch Analog Limited – The Seven Sisters           

Refresh Renovations               

Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign           

Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan           

State Insurance – With You in the Water         

The Business –  Bellamagia Hosiery

The Electricity Authority & Ministry of Consumer Affairs -What’s My Number consumer information programme – Two x Finalists

Volkswagen New Zealand                   

Yellow®  - Yellow® Toolbox   

Z Energy – Z is for New Zealand (the launch of Z) – Two x Finalists

JUDGES CHOICE AWARD FINALISTS

ANZ New Zealand – RWC2011 Activity -Two x Finalists

Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative           

Boundary Road Brewery – Three x Finalists

Dollop Foods – Dollop Puddings                            

ecostore – Brand Transformation – Three x Finalists

Farmers Trading Company  – Farmers Club – Four x Finalists

Fast Fresh & Tasty Ventures – Fast Fresh & Tasty – Two x Finalists

Fonterra Brands – Symbio Probalance Yoghurt Launch           

Frucor Beverages – Mountain Dew Ambassador Programme    

Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign – Four x Finalists

Frucor Beverages – Discovering our Blue Side – The Launch of V Blue – Two x Finalists

Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range – Three x Finalists

Hell Pizza – Pizza Roulette                                    

Hewlett-Packard New Zealand – HP Winter Garden – Two x Finalists

Kiwibank – Offset Mortgage – Three x Finalists

Kiwibank – Green Ops – Four x Finalists

Lion – Te Hana Launch Campaign                         

Lion  – Speight’s Cider                                           

Loyalty New Zealand – Fly Buys / New World In-Store Christmas Event DM Campaign

Loyalty New Zealand – Fly Buys / New World Wine Sale Campaign    

MediaWorks TV – Feels Like Four – Two x Finalists

Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon – Five x Finalists

New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!          

Paper Plus Group – Paper Plus Brand Relaunch 2011 – Three x Finalists

Pfizer New Zealand – Pfizer Avigra Launch – Two x Finalists

Pfizer New Zealand – Viagra = Avigra – Two x Finalists

Powershop                                                                  

RedWitch Analog – The Seven Sisters – Three x Finalists

Refresh Renovations                                                   

Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign           

Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan           

The Business – Bellamagia Hosiery – Two x Finalists

The Electricity Authority & Ministry of Consumer Affairs – What’s My Number Consumer Information Programme – Three x Finalists

Volkswagen New Zealand – Two x Finalists

Yellow®  - Yellow® Toolbox                                  

Z Energy – Z is for New Zealand (the launch of Z) -Four x Finalists

INDIVIDUAL AWARD FINALISTS

Claire Jackson  - Glow Consulting Ltd                   

Ben Shaw – Boundary Road Brewery Ltd               

Sophie Rose Nicholas – Mitre 10                            

Andrew Hill – Lion                                                  

Jasmine Griffin – J.H Whittakers & Sons Ltd           

Ian Moody – Westpac New Zealand                       

Denise Goodwin – Volkswagen New Zealand        

Jeanette Paine – Unitec Institute of Technology    

Renee Colquhoun – MediaWorks TV                      

Nick Swallow – Auckland University of Technology

Maddy Simpson – Hewlett Packard NZ                   

Alan Carnaby – carboNZero Holdings                     

NZ Transport Agency                                             

BrandCom                                                             

Tim Gray – New Zealand Magazines                     

Aurelia Moly – Mars New Zealand                          

Air New Zealand