Loyalty programmes from justONE clients Farmers and Subway have made the finals of the Colloquy Loyalty Awards (www.colloquy.com/loyaltyawards).
There’s 31 finalists from nine countries (including the host country the USA) this year, covering finance, marketing, retail, and travel. Voting is conducted online.
The justONE finalists are Farmers Club and Subcard. “We’re thrilled to have these two finalists in the Retail category,” said justONE md Ben Goodale. “These awards are quite unique – and Farmers Club and the Subcard technology innovation around app-based loyalty have already won Gold at the RSVPs.”
Air NZ (co-branded card) and New World (wine sale eDM campaigns) also made the finals, along with entries from Brazil, Canada, Turkey, India and Russia.