Auckland-based multidisciplinary design company Alt Group has been awarded five red dots, including a red dot: best of the best, in one of the largest international design competitions, the red dot awards, just announced in Berlin.

The red dot awards, held each year in Germany, recognise the best in product design, communication design and design concepts from around the world. This year 15 jury members, all internationally recognised design experts, evaluated each one of the 6823 entries over several days. The red dot jury selected only 63 red dot: best of the best awards which are given for exceptional creative achievements.

Alt won the red dot: best of the best award for Social Kitchen, a project created for Fisher & Paykel in collaboration with The Engine Room restaurant and furniture design company IMO. The Social Kitchen was a pop up installation at Britomart which was designed to reflect Fisher & Paykel’s kitchen design philosophy, demonstrating the evolving role of the kitchen as the social hub in people’s everyday lives.

Alt also won four red dots for high design quality for a number of projects, including: Homestar Identity, an online home performance tool created for the New Zealand Green Building Council; Box Café Identity, created for The Edge, New Zealand’s largest performing arts centre; Wrong Note, a promotional music poster and for the Fisher & Paykel: The Social Kitchen project.

Professor Peter Zec, the founder and CEO of the red dot awards, said that success among the thousands of submissions from 43 countries provides the winners with “an important competitive advantage and impressively shows that the laureates have competed with the most creative minds in the industry.”

The red dot winners will be celebrated at an awards ceremony in the Konzerthaus Berlin on October 24, 2012, when the supreme award, the Red Dot:Grand Prix will be announced. All of the award-winning works will be on show at a special exhibition in the Alte Munze Berlin from October 25-28, 2012.

About Alt Group

Alt Group is an award-winning multidisciplinary design firm based in Auckland, New Zealand. With a team of 20, the company works across a diverse range of design disciplines including strategy, graphic design, interactive design and three dimensional design.

Alt Group has won over 250 international and national awards during the past five years, including a Red Dot Grand Prix, ADC Gold Cube, Cannes Gold Lion, One Show Silver and Bronze Pencils, a previous Graphis Platinum award, an AGDA Pinnacle and a Webby Award. In 2010, Alt Group was named the Australasian Design Agency and In-House agency of the Year in CREATIVE’s Hotshop Awards. The company’s work has been featured in leading international design publications including the ID Design Annual, Novum, Process Journal, AGDA Agenda and Creative Review.

The red dot design award

The red design award is one of the world’s largest design competitions. The Design Zentrum Nordrhein Westfalen started honouring excellent design in 1954, when it was called Industrieform e.V. Since then the sought after red dot has established an internationally recognised seal of quality and is now awarded in three different disciplines: product design, communication design and design concepts.