Smirnoff ran a campaign that asked New Zealanders to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just one week to pull the event off.

Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, the Listener and stuff.co.nz all had it as their TV pick of the week.

It starred, among others, Beth O’Brien & Tom Dallow (a young creative team from TBWA\Tequila) and Sarah Wilson & Jessica McColl (from DDB’s Mango).

Credits

Client: Diageo / Lion

Agency: Special Group

Director: Joel Kefali

Creative Director: Tony Bradbourne

Creative Director: rob Jack

Art Director: Tony Bradbourne

Copywriter: Kim Fraser

Producer: Amber Easby

Experience Director: Jessica McColl

Experience Director: Sarah Wilson

Experience Director: Dorita Hollins

Account Director: Michael Redwood

Account Director: Paula Kelly

Agency Producer: Fiona Champtaloup

Editor: Julian Currin

Account manager: Nicola Muollo