Smirnoff ran a campaign that asked New Zealanders to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just one week to pull the event off.
Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, the Listener and stuff.co.nz all had it as their TV pick of the week.
It starred, among others, Beth O’Brien & Tom Dallow (a young creative team from TBWA\Tequila) and Sarah Wilson & Jessica McColl (from DDB’s Mango).
Client: Diageo / Lion
Agency: Special Group
Director: Joel Kefali
Creative Director: Tony Bradbourne
Creative Director: rob Jack
Art Director: Tony Bradbourne
Copywriter: Kim Fraser
Producer: Amber Easby
Experience Director: Jessica McColl
Experience Director: Sarah Wilson
Experience Director: Dorita Hollins
Account Director: Michael Redwood
Account Director: Paula Kelly
Agency Producer: Fiona Champtaloup
Editor: Julian Currin
Account manager: Nicola Muollo