Top Australian director Steve Rogers collaborated with top Kiwi DOP John Toon to shoot Staying Up, a 90sec transtasman TVC for Revolver and DDB Group NZ celebrating McDonald’s sponsorship of the London 2012 Olympics.
The ad’s understated style aims to humanise the stress of living Downunder and having to watch the London Olympics through the night, as seen through the eyes of a young boy and his dad.
Credits
Agency – DDB Group
Executive Creative Director – Andy Fackrell
Creative Director – Jordan Sky
Art Director/copywriter: Pete Gosselin
Art Director/copywriter: Jay Hunt
Head of Television: Judy Thompson
Agency Producer: Kim Baldwinson
Group Business Director: Zoe Alden
Business Director: Karla Fisher & Carly Pratt
Production Company – Revolver
Director: Steve Rogers
Producer: Pip Smart
DOP: John Toon
Editor: Alexandre de Franceschi at Guillotine
Sound Design: Craig Matushka at Liquid Studios
Client – McDonald’s
VP/Director of Marketing : Madeleine Fitzpatrick & Chris Brown
National Marketing Manager : Shamini Nair & Jennifer LIm
National Marketing Manager (NZ) : Mia Hansson














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