By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body’s movements into music. The project has resulted in a series of webisodes, a song on itunes, a music video (soon to launch) and TVCs that all demonstrate the ‘V’ Brand’s core value – that with enough energy you can do extraordinary things.

Agency: Colenso BBDO

Client company: Frucor Beverages Ltd

Brand/product: V Energy Drink

Client contact: Luke Rive, Marketing Manager; Cormac Van Den Hoofdakker, Senior Brand Manager

Media Used: TV, Web 

Creative director: Nick Worthington 

Account team: Aaron Turk, Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney     

Writer: Graeme Clarke

Art directors: Jae Morrison, Lachlan Palmer-Hubbard

Agency producers: Paul Courtney, Rob Linkhorn

Production/film co: Thick As Thieves, Assembly

Producers: Nik Beachman, Amanda Chambers

Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott

Post production online: Blockhead

Post production offline: Assembly Ltd

Editor: Tim Mauger  

Music: Joel Little (Can’t help myself)

Footage: Renaud Maire     

Lead Developers: Paul Sanderson, Jeff Nusz 

Developer: Mike Delucchi

Sound Design: James Hayday 

Planner: Andy McLeish

Creative Technologist: Mat Tizard 

Sound Mix: Franklin Road

Agency Editor: Mike Hammond

Digital Designer: Craig Thompson 

Digital Developer: Adam Wood 

Agency Editor’s Assistant: Cameron Wilson