Adshel is bringing NZ’s rivalry with Australia back into the limelight with Adshel Knockout, a quarterly web-based competition that showcases the best creative posters to feature on Adshel street furniture on both sides of the Tasman (from April 1-June 30).

To launch the comp, the Adshel team has already chosen 12 finalists – each will be paired against a competitor, with an audience vote on each of the six pairings. The pairings will be random, and will change for each new visit to the site (www.adshel.co.nz/knockout).

Voting is open to the public, and the finalists are encouraged to call on their ad industry networks to get involved. The site links to Facebook & Twitter, which will amplify the results.

Through a process of elimination, one poster will be crowned Adshel Knockout champion. The winner will be inducted into the Adshel Hall of Fame, and receive a pair of branded boxing gloves.

Voting, which has already started at www.adshel.co.nz/knockout, will close on September 7, and the champion will be announced on September 10.