First we had the live demo in Aotea Square, then the TVC, then the song … and now we have the cinema version of Colenso’s celebrated V Motion Project.

Colenso and Val Morgan showcased the campaign that transforms music (Joel Little’s Can’t Help Myself) into movement to the crowd at Hoyts Sylvia Park for the midnight premiere of The Dark Knight Rises.

Credits: Client Frucor, account team Aaron Turk/Tim Ellis/Samantha Parsons/Stefanie Robertson/Eileen Cosgrove-Moloney, writer Graeme Clarke, art dirs Jae Morrison/Lachlan Palmer-Hubbard, agency prods Paul Courtney/Rob Linkhorn, film co Thick as Thieves/Assembly, prods Nik Beachman/Amanda Chalmers, dirs Zoe McIntosh, Jonny Kofoed, Matt Von Trott, online post Blockhead, offline post Assembly.