Y&R has erected an eight-metre high bricks-and-mortar Facebook wall in Aotea Square for its client, LG.

The LG Face-to-Facebook Wall aimed to bring Facebook posts alive with a team of performers and artist Otis Frizzell. To participate, punters ‘liked’ the Facebook competition page to have their message heard, drawn and seen by people on the street and via a live stream on the LG Facebook page.

Credits: Marketing manager Richard Bryant, digital marketing exec Phillipa Till, ECD Josh Moore, CD Maria Ward, snr creative Tom Paine, snr designer Scott Cricket, head of prod Christina Hazard/Sacha Moore, jnr prod Rachel Rider, exec digital prod Kaz Kennedy, acc dir Julie Reeves, business dir (media) Amber Conroy, media buyer Kirsty McClean, creatives Nigel Clark/Adrian Ely, set production Bootleg.