Ambient Group has just completed its first sizable experiential campaign for Kellogg’s and JWT, executing the Kellogg’s Coco Pops Activity Spot at leading North Island malls over the recent school holidays.
A Colmar Brunton survey indicated 91.5% of parents enjoyed their experience and 51% of parents walked away feeling “a lot more positive about the brand”.
“Free activities for the kids is every parent’s dream,” said Ambient Group COO Chris Monaghan. “Kellogg’s have invested in a simple idea executed well. The kids love it, the parents really appreciate it and Kellogg’s have committed to the idea over a decent period to position Coco Pops as a school holiday treat”.
The campaign continues into the October school holidays and through 2013.