The NZ Herald will include a one-off glossy inserted magazine, called … The Magazine, inside its new-look, compact weekday edition, which debuts on Monday 10 September.

The APN release says The Magazine is designed to be celebratory and aspirational, and showcase “all that is good about this country – our people, our talents, our achievements, our lifestyle”.

It will be “approximately” A4 in size, and is designed to be kept by readers and leave them “proud to be a Kiwi”.

The Magazine will be edited by Jane Phare, and feature contributions from journalists, writers, commentators and photographers. The look and feel is modern, elegant and clean, with extensive use of world-class photography, and “will sit proudly on any coffee table”.

APN says the new-look Herald will be launched with a high-impact, multi-media campaign.

For advertising in The Magazine, contact Brydie Canham (09 373 6491; brydie.canham@apn.co.nz). The booking deadline  is Friday 10 August.