News and brand awareness continues to be the driving force behind RadioLIVE’s new campaign. Branded content specialist Satin & Lace Productions produced this 60sec commercial (and a 30sec cutdown) which shows journalists in action around the country, and hosts using news to engage with listeners.

The TVC’s first play is in 3 NEWS tonight (Tuesday) and the campaign runs for eight weeks. Two weeks after the TV3 campaign starts, it will be picked up with a schedule on TV One. The campaign is also running in magazines, newspapers, cinema, and online.

Credits:

Agency: Satin & Lace

Client company: RadioLIVE, Mediaworks Radio

Brand/product: RadioLIVE

Client contact: Jana Rangooni, General Manager RadioLIVE / Kristen Cartmer, Marketing Manager

Electronic

Agency producer: Simon Pound

Production/film co: Satin & Lace

Producer: Simon Pound

Director: Mikee Carpinter

Post production online: Mikee Carpinter

Editor: Mikee Carpinter

Music: Josh Wood, Grant Brodie

Animation: Braincell

DOP: Warren Green