News and brand awareness continues to be the driving force behind RadioLIVE’s new campaign. Branded content specialist Satin & Lace Productions produced this 60sec commercial (and a 30sec cutdown) which shows journalists in action around the country, and hosts using news to engage with listeners.
The TVC’s first play is in 3 NEWS tonight (Tuesday) and the campaign runs for eight weeks. Two weeks after the TV3 campaign starts, it will be picked up with a schedule on TV One. The campaign is also running in magazines, newspapers, cinema, and online.
Agency: Satin & Lace
Client company: RadioLIVE, Mediaworks Radio
Client contact: Jana Rangooni, General Manager RadioLIVE / Kristen Cartmer, Marketing Manager
Agency producer: Simon Pound
Production/film co: Satin & Lace
Producer: Simon Pound
Director: Mikee Carpinter
Post production online: Mikee Carpinter
Editor: Mikee Carpinter
Music: Josh Wood, Grant Brodie
DOP: Warren Green