Ambient Group and the Star Metro Retail Partnership have launched a new media portfolio through 116 Caltex member sites covering Auckland, Hamilton, Wellington, Christchurch, other centres and nationwide roads networks.
The portfolio consists of fuel pump handles, door media at point of entry to the store, floor media in front of the payment till, and fins on beverage fridges.
Fuel pump handles are relatively new to NZ and offer brands the opportunity to fill the dwell time, specifically the time it takes to put petrol into the vehicle, with a message. Fuel pump handles are common in Europe and the USA, and are popular with brands, but Ambient Group COO Chris Monaghan says this is the first time that they have been offered on a national scale in NZ.
All elements of the portfolio (handles, doors, floors, or fins) can be purchased individually, or they can be purchased as a bundle to allow brands to own the path to purchase from the forecourt to the till.
For more information, contact:
Richard Porter
Ph: 09 303 4480
Posted in 