Meanwhile, The global agency review now under way by Johnson & Johnson will have very little effect in NZ.

All J&J creative used in this country originates offshore. OMD, which handles media placement, is the only NZ agency on the roster.

“This consolidation applies only to incumbent creative agencies,” J&J’s Sydney-based spokesperson Mitzi Saitzyk told Fastline. “Media agencies are not affected.”

It’s a different story across the Tasman where creative shops 303Lowe and JWT both hold parts of J&J.