Australia-based integrated mobile and digital communications company Mobile Embrace has announced a strategic mobile partnership with APN New Zealand.

The partnership includes nzherald.co.nz, APN Regional titles in NZ as well as The Radio Network. It will see APN utilise Mobile Embrace’s mobile technology platform, commercial expertise and creative and production services.

“Mobile Embrace’s strategic thinking and experience, coupled with the best of breed technology will allow APN to lead the mobile space through creative excellence and innovation,” says APN Digital sales director Donna O’Keeffe.

“Mobile is becoming increasingly important as a communication platform for brand advertisers so we are excited to be working with the market leaders in this space.”

Mobile Embrace NZ sales manager Sarah Kavanagh said in a statement: “Cutting edge creative such as Mobile Embrace’s market leading HTML5 ad formats are beginning to attract the attention of major brands in New Zealand.

“Our partnership with APN not only gives those brands Mobile Embrace’s production, creative and ad-serving capability, but compliments this with APN’s premium and unrivalled mobile audience.

“Working alongside APN this deal will allow us to deliver easy-to-deploy mobile solutions to brand advertisers.

“We’re delighted to have been appointed APN's strategic mobile partner and look forward working closely with them in both territories”.

About Mobile Embrace (www.mobileembrace.com)

Mobile Embrace Limited (ASX:MBE) is an integrated mobile digital communications company that allows major brands to reach, engage and embrace customers via mobiles and tablets. With a Tier-One mobile advertising premium publisher network, award winning mobile media design and development, and complete mobile marketing, data management, location based and m-commerce solutions; Mobile Embrace clients enjoy the benefits of mobile’s evolving  functionality with powerful and seamless mobile branding, customer acquisition and loyalty solutions.