Sanitarium is also a long-time All Blacks sponsor. Now, after the success of the Weet-Bix All Blacks Access digital platform, Momentum Worldwide Sydney has created a new TVC and POS.

The platform is also supported with eDM bursts, SEM and three campaign updates through What Now TV.

Sanitarium & Momentum launched Weet-Bix All Blacks Access last month to give kids an unprecedented behind-the-scenes look at all things AB.

The Access site was designed to create an ABs collector card programme that extended into the digital space.

Having generated the majority of the site content from scratch and hundreds of All Blacks videos & interviews later, the site went live at the beginning of July.

All Blacks Access is featured on all 1kg boxes of Weet-Bix in NZ. Each pack contains four Access Cards that feature pictures, statistics and facts about the All Blacks.

Credits: Not available at press time.