Saatchi has picked up the current obsession with cute kids (think Pink Batts, Z and Civil Defence) with its latest brand campaign for Telecom.

This ad, which will spearhead Telecom’s fightback against the new Vodafone/TelstraClear combo is, it must be said, fairly average.

Credits: Telecom (CMO Jason Paris, head of brand Charlotte Findlay, snr comms mgr Ann Conroy, brand mgr Andrew Ridler), ECD Antonio Navas, CDs Guy Roberts & Corey Chalmers, agency prod Jane Oak, suits Sarah Williams, Brendon McLean, Rachael Williams, planners Murray Streets & Ben Fielding, prod co Robber’s Dog, dir Luke Shanahan, film prod Mark Foster, ed Tim Mauger, post Assembly (3D) & Blockhead, music composition: Franklin Rd (Jonathan Bree), audio post Franklin Rd (Shane Taipari).