In PR, image is everything, a maxim being embraced by Lily & Louis, which has added three attractive international clients to its roster.

The latest signing is cult hair brand Moroccanoil.

Lily & Louis managing partner Jacqui Ansin, a devotee of Moroccanoil, says there are big plans for the brand moving forward.

“It’s already enormously popular in New Zealand, but we’ll be working with their New York PR company to extend its reach and launch some innovative new products.”

Lily & Louis is also overseeing the launch of 100% organic C Coconut Water – “the celebrity health drink of choice” into NZ. Another favourite with the beautiful people is Stella McCartney Lingerie.

The acclaimed English designer collaborates with local manufacturer Bendon, a long-time Lily & Louis client. The new collection can be viewed in the elegant all-white Stella McCartney room at Lily & Louis’ Freemans Bay showroom.