AUCKLAND & NEW YORK, December 11, 2012 — JWT has released its eighth annual forecast of key trends that it believes will drive or significantly impact consumer mind-set and behaviour in the year ahead.
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Special shines in Sydney
Posted by chrisg on November 21st, 2012
Special Group won Gold and Silver overnight at the 1st Australasian Branded Ent Awards across the ditch. Host Sydney’s work for Air NZ won two Bronzes.
Special flies the flag in Sydney
Posted by chrisg on November 20th, 2012
Special Group is the only NZ agency to feature in the shortlist for the 1st 2012 Australasian Branded Entertainment Awards, now running in Sydney. Special has five noms – and Air NZ (via Host Sydney) has two:
Mango taps senior PR trio
Posted by chrisg on September 7th, 2012
Mango Communications has appointment of three senior PR practitioners to its team.
The Making of … Smirnoff Night Project
Posted by chrisg on June 29th, 2012
Modest returns for NZ
Posted by chrisg on June 25th, 2012
Colenso BBDO’s Sorry About the Twigs, Folks won a Silver Integrated Lion over the weekend to add to the swag the agency had already won for this campaign last week.
Silver + Merits for NZ at One Show Ent
Posted by chrisg on June 15th, 2012
Special Group scored NZ’s only Pencil – a Silver – at the One Show Entertainment Awards, announced yesterday in LA.
Four Kiwis make One Show Ent finals
Posted by chrisg on June 14th, 2012
NZ has four finalists in The One Show Entertainment Awards: Colenso’s Frucor Skate Pinball (in Events & Installations), String Theory’s Good Books Metamorphosis (Online Branded Entertainment – Short Form), .99's Air NZ Who Murdered Rico (Online Gaming), and Special Group's Lion Nathan/Diageo The Smirnoff Night Project (Reality/Unscripted Series).
AdSchool grads fly at AXIS
Posted by chrisg on April 26th, 2012
AXIS night was one to remember for current and former students at both Auckland adschools.
New speakers for Marketing Today
Posted by chrisg on October 27th, 2011
Warner Music director of marketing operations Eric Morse is the latest speaker announced for the Marketing Association’s Marketing Today conference (this year’s focus is The Future of Media) in Auckland on Wednesday 16 November. Morse is an award-winning digital innovator – he led content for RealNetworks and Smirnoff Ice, created data-driven product and branding strategy [...]
Smirnoff Night Project Ep 2 – now at FOUR Ondemand
Posted by chrisg on May 5th, 2011
The groundbreaking series, labelled ‘the holy grail of advertiser-funded progamming’, has been a hit with reviewers and viewers alike – with viewership jumping by 38,000 on previous programming in its debut episode last week. Sunday Star-Times reviewer Kate Mead had Smirnoff Night Project as a pick of the week, as did The Listener.
Special & Smirnoff and the holy grail
Posted by chrisg on April 29th, 2011
Special Group hit the airwaves on FOUR last night with the first episode of the agency’s new TV series, Smirnoff Night Project, starring (among others) Beth O’Brien & Tom Dallow (a young creative team from TBWA\Tequila) and Sarah Wilson & Jessica McColl (from DDB’s Mango).
You can view last night’s first episode here. And here’s the two TVCs, plus a trailer for next week’s Zombie Apocalypse ep …
The Pond taps Thackray
Posted by on November 12th, 2010
Isaac Thackray, the copywriter behind the Smirnoff Half Day Off campaign that won Gold at Cannes in 2002, has joined The Pond. Thackray also recently won an Ad of the Month in both AdMedia (for Starship) and Bestadsontv (for Big’s stuff.co.nz Consequences). After 10 years of working fulltime at Mojo and WRC, Thackray resigned his [...]
Special wins Smirnoff, Baileys, Guinness, Johnny Walker
Posted by on June 10th, 2010
SPECIAL has won Lion Nathan’s Diageo portfolio after a pitch against two unnamed agencies. The incumbent was Running With Scissors which was forced to withdraw because of a conflict of interest with DB. The Diageo portfolio includes Smirnoff, Baileys, Guinness, and Johnny Walker.
