BRAND DUNEDIN HAS APPOINTED two creative agencies to work together to promote the city – Dunedin shop BandAid+ and Auckland-based Projector Media (which is run by Dunedin-bred John Coghill).



The brand partners – Allied Press (the ODT), Dunedin City Council, Dunedin Venues (the new rugby stadium), Otago Chamber of Commerce, Otago Polytechnic, Otago Southland Employers Association, Tourism Dunedin and the University of Otago – also announced they will not be promoting a city slogan “because ‘Dunedin’ is the brand”.



Projector and BandAid+ were appointed from 25 agencies (whittled down to a shortlist of five) that had expressed interest.