NZ POST Targeted Communications has launched a new data segmentation product, called Genius, to provide marketers with the most targeted consumer information available in NZ.
Genius pulls together data from a variety of sources, including the Census, property valuations, and the NZ Lifestyle Survey to identify target markets, new prospects, store catchment areas, product ranges, cross-selling opportunities, and to tailor direct marketing campaigns.
It divides NZ into nine clusters and 36 segments each with distinct characteristics and differentiates between urban and rural areas.
Genius was soft-launched to analysts in May and, says Targeted Comms analytics manager Susan Needham, has been creating huge interest for the level of insight and accuracy it offers.
Its the most exciting thing to happen in the NZ data space for years.
More information at
www.nzpost.co.nz/genius.
