Even as you read this, the year’s most eagerly anticipated design event, Semi-Permanent, is in full swing at Auckland’s Aotea Centre. The show features 16 speakers from all corners of the globe, plus “one radar and a whole lot of awesome creatives”.
Media
Leave ya shit at the door
May 18th, 2012
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Beauty in a bank ad
May 18th, 2012
The mixed use of a paper world and a gorgeous 3D bird make a startling spectacle in this unusual 45sec TVC by Cirkus NZ for its Vietnamese client, GiaDinh Bank. The big bird symbolises the birth of the large, new bank.
Online adspend grows. Again
May 18th, 2012
Total online advertising spend in New Zealand for Q1 2012 was $79.21m – up $11.09m (14%) year-on-year, according to the latest IAB/PwC Online Adspend Report.
Expedia embraces 3D cinema
May 18th, 2012
Online travel specialist Expedia is the latest advertiser to embrace 3D cinema, with its Las Vegas transtasman campaign breaking in cinema this week in both 2D and 3D.
Shootout in Newton
May 18th, 2012
Three distinguished Kiwi photographers are holding an exhibition of their landscape work in conjunction with the 2012 Auckland Festival of Photography, a free event that’s running at 50 galleries and exhibition spaces across the greater city from June 1-24.
Dickson & Flannagan launch boutique VFX house
May 18th, 2012
Experienced digital artists Paul Dickson & Greg Flannagan have teamed up to launch Cause+FX, Auckland’s newest boutique post-production outfit.
Griffin’s switches BTL shops
May 18th, 2012
Griffin’s Foods has appointed OgilvyAction as its new below-the-line agency, with responsibility for all shopper activation, trade and experiential marketing services. The agency will work with all the company’s brands, including Griffin’s, Eta, Huntley & Palmers and Nice & Natural.
Hello tomorrow
May 17th, 2012
Just 24 hours till the most awaited design event of the year kicks off in Auckland. Semi-Permanent runs at the Aotea Centre from tomorrow (Friday-Saturday May 18-19). Tickets cost:
Transtasman post shop opens
May 17th, 2012
A new post-production company has opened in Sydney, and is looking for commercials work on this side of the Tasman.
Blue chips for TV3 branded content
May 17th, 2012
TV3 is breaking new ground in the brand-funded content space with a blue-chip family of sponsors for upcoming hit renovation-reality series The Block NZ. And, for the first time on a major NZ TV series, the foundation partners whose brands are integrated into the programme have unprecedented access to the stars of the show.
DDB wins Coca-Cola brand?
May 17th, 2012
DDB has won Coca-Cola Oceania’s Lift Plus account in a pitch that included TBWA\, Ogilvy and the incumbent (McCann), according to a rumour published by Stop Press. DDB md Justin Mowday won’t comment, neither will the marketing people at Coca-Cola.
Brave New World
May 17th, 2012
Colenso with Finch shot three 60sec TVCs for New World. Each is a slice-of-life story. I’m Big Day’s focus is an imaginative little boy’s birthday party, Next Day (our favourite) is a saucy film about a cute young couple who enjoy a one-night stand before an awkward awakening leads to something special.
On the wagon
May 17th, 2012
Barnes, Catmur & Friends showcased the fleet-footed Legacy with its Great Wagons of New Zealand spot. The TVC highlights the Legacy’s suitability for NZ’s natural habitat through an animated taxonomy book. (Look it up, we had to.)
Portfolio hires digital specialist
May 17th, 2012
Portfolio Recruitment has appointed Marc van der Putten to the new role of digital recruitment specialist. Initially a graphic designer, van der Putten joined the online world in its infancy – in 1996 as lead designer with Telecom Internet Services Group (now Xtra). He’s also spent seven years in the travel sector as an e-content manager, and has been an online consultant for the past three years.
Second-screen combo success
May 17th, 2012
CASE STUDY: K Rd digital agency Tango added an audio recognition string to its second-screen bow recently with its successful TV-to-mobile campaign for State Insurance.
Big three for Cannes
May 17th, 2012
Former US president Bill Clinton, adman turned Hollywood legend Ridley Scott, and Blondie’s Debbie Harry will talk at the Cannes Lions this year.
