Palm oil plantations are the main cause of orangutan depopulation. To launch its Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Congratulations to our November winner of theNAB Newspaper Ad of the Month competition: Special Group with its innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.

Fudge Anti Ordinary Hair Care created a cheeky ‘Reverse Bag Check’ stunt at the recent Vodafone New Zealand Music Awards. As bags were searched at entry, Fudge product was slipped in – making an usually awkward moment, surprisingly rewarding.

The new Pump campaign encourages us to do more than just hydrate, but to “Make Like Water”. It launched online, where you can learn about the 7 principles of water (facebook.com/pumpNZ & pump.co.nz), and is supported by television and outdoor.

To launch Westpac’s new brand proposition ‘Help is what we do’. Colenso created a 3D animated spot about the financial challenges of modern life. 

Due to popular demand Grabaseat launched a second viral this time based on Timaru. In this one the fly plays A Much bigger and even more annoying role.

Agency: The Brand Agency Perth
Client company: Curtin Business School
Brand/product: Business degree
Media used: TV – Western Australia
Executive Creative director: Garry Horner
Writer: James Wills
Art director: David Donald
Agency producer: Ian Ford
Producer: Felicia Brunsting
Stop-motion Director: Norman Yeend
Post production: Cirkus
Animation Director: Christian Greet
Music: Hylton Mowday 

Auckland law firm Hesketh Henry promoted its sponsorship of the Auckland Art Fair with a campaign based on “The Laws of Art”, reinforcing the firm’s “The Art of Law” positioning.     

To make Instant Kiwi’s giveaway of 30 indulgent Winter Escapes to Queenstown look even more appealing, we showed a warm, comfortable and relaxing view inside a ski hut. It contrasted with the bad winter weather outside the malls where the static Eyelites were located.

In a category that constantly seeks to show off the newest technological edge, Saatchi & Saatchi Auckland has instead focused on something far more simple and human in its launch spot for Telecom’s Smartphone Network.

The pretty picture on the can isn’t just a pretty picture on a can. It’s the real, wholesome ingredients that make Wattie’s soups truly very special.

TVC designed to capture the excitement of creating your dream home and convey the customer centric nature and unlimited design possibilities of building with Jennian Homes. 

More FM is about singing along to the great mix of music. This campaign taps in to the emotion of being lost in the moment and singing along with the radio. 

This winter DB Export offered snowboarders and skiers a discount on mountain passes just for buying Export beer. The promotion came to life by bringing the beer to the slopes in this print campaign from Colenso BBDO and Lightfarm Studios.

Women’s Refuge 2011 fundraising campaign: ‘An auction like no other’ in partnership with Trade Me to deliver powerful stories of those affected by domestic violence together with additional auction items from celebrity supporters. Fully integrated including digital, radio, press and adshel. www.trademe.co.nz/refuge

Congratulations to our June winner of the NAB Newspaper ad of the Month competition:  Barnes, Catmur & Friends.

DOUBLE WHAMMY: Hot on the heels of its NAB Newspaper Ad of the Month win (credits on P18), Beer Tasters was selected by AdSchool CD Kate Humphries as the AdMedia Ad of the Month. Here’s her official judgement …

Vero’s black bull is back in a brand awareness campaign. 

Smartcars were deployed in Auckland, Wellington, Christchurch targeting Q-card retailers. Cleverly engaging with customers with jellybeans “Get a sweet deal every time you shop”. In addition to store activity, smartcars were on the roads 24/7 driven by brand ambassadors maximising the OOH exposure.