Asahi Super Dry was the first ever dry beer, brewed using the revolutionary Karakuchi process in 1987. 

Taking ‘lives’ with a product reframed as a gun? Or saving lives with an app reframed as a lifejacket?

One plays, one saves. Both have the simplicity of all insightful ideas in that they appear elegantly obvious in their solution-making.

Both pivot so thoroughly around the situation of their use that they avoid making an ad. Yet, both make skilful use of traditional media to call attention to their existence.

Moccona is launching a new brand TVC to support a new range of coffees in Australia. The coffee is infused with hints of smooth Caramel, delicate Vanilla and roasted Hazelnut flavour and will launch into New Zealand in 2013.

Building on the success of Dow Design’s award-winning Anchor Strong campaign for Fonterra, phase two has been launched – ‘Taste in, Strength out!’ The campaign talks to Anchor’s great tasting products and the goodness they provide for Pacific families.

30-second tv commercial set for global release for Australasian spa pool giant, Vortex. The aim of the ad was to give the look and feel of an innovative, high-end product that is the ultimate in relaxation. Shot on the Red Epic at 200 frames per second including underwater shooting.

Congratulations to our October winner of the News Works Newspaper Ad of the Month: Running with Scissors with their ‘The People’s Wine’ ad. 

A highly commended was also awarded to Saatchi & Saatchi for their Wellington Zoo (Bear got your tongue) ad.

To launch its new ‘Talking Posters’ product Phantom Billstickers is releasing exclusive music and video tracks from kiwi musicians. Discarding the oft-used, but seldom effective method of “let’s chuck a QR Code at the bottom of the poster and hope for the best”, the QR Code becomes the main design element. When scanned, the code directs the user to a beautifully designed, mobile-optimised website.

The latest instalment in the ‘Swap Sides’ campaign includes a YouTube clip featuring ex-Taranaki lad, Ben Hurley. Work also includes an Australian-focused push directed at FIFO (fly in, fly out) workers – taking advantage of the slowdown in Australia’s mining industry.

The Sweet Shop’s award-winning advertising director Steve Ayson makes a striking new TV spot for Volkswagen Group China. The campaign with the strap line ‘Fun. Don’t leave it too late,’ builds upon the brand’s characteristics of being a more powerful, more dynamic and more masculine Beetle. 

We all aspire to our dream home – a better life. Bayleys helps make this possible. As the saying goes, “a picture says a thousand words” and what better way to illustrate Bayleys as the masters in the art of buying and selling dream properties. 

It may be a wildly, unscientifically proven hypothesis, but I reckon New Zealanders on the whole are a pretty well-intentioned bunch of people who roughly divide into two camps.

Encouraging Anti Social behaviour! Punters were invited to steal a T-shirt attached to street poster sites across Auckland and upload photos of them wearing their new limited edition T-shirt on the George FM website. Stealing and wearing a T-shirt gained exclusive access to a bar tab and the chance to win a trip to Fiji. Every single T-shirt was souvenired/stolen with the promotion now extending over the life of the T-shirt. 

Kim Crawford wanted to bring wine and fashion together for Fashion Week in a way that was interesting and engaging. Top design students were challenged to design outfits inspired by wine, with amazing results. Follow their journey & vote for your favourite design here – four.co.nz/kimcrawford.

It’s official – when you’re hungry, you’re off your game – and SNICKERS is the bar with substance that sorts you out!

Vodafone NZ, via its new agency DraftFCB, has launched a new brand campaign fronted by James Rolleston, the actor from the Kiwi film Boy.

Zenith Optimedia worked with Paul Ellis Publicity to team rugby league legend Steve Price with Panasonic as the official spokesperson for the Panasonic Viera Smart television range. This below the line activation includes three videos and in store collateral. Panasonic New Zealand has once again led the way in introducing consumers to the benefits of Smart TV.

Advertising, social media, promotional and sampling campaign for Cookie Time Limited’s Bumper Bar brand, including the first TVCs in the company’s close to 30 years of operation. The campaign presents ‘Fruit Loves Hanging with Chocolate’ moments to reflect the fruity kick and chocolate goodness of Bumper Bar.

Sharedspace wanted to create a campaign that gets people talking. Leveraging current topical stories, a billboard campaign was created and displayed around central Auckland, positioning Sharedspace.co.nz as the place where Kiwis love to share.